‘Hate is so 2018’

Client: Bianco
Agency: &Co.
Creatives: Lea Flodgaard & Katrine Winblad
Photograph: Petra Kleis
Creative Director: Thomas Hoffmann

The fashion industry always seeks to find the biggest trends. Through technology, we found out that the biggest trend of 2018 was ‘Hate’. Everywhere you looked; you’d find hate. Hate was the new black.

Hate was so 2018.

CCA 2019/ Posters /Advertising/ Shortlist