‘What is Truly Scandinavian?’
Although we’d like to take credit for it ourselves, Scandinavia isn’t a Scandinavian invention. Scandinavia was brought to us by travelers, who brought home great ideas from all over the world.
Client: SAS
Agency: &Co.
Production company: New Land
Director: Gustav Johansson
Creatives: Kristel Krøier, Mathias Trads, Lea Flodgaard
& Katrine Winblad.
Creative Director: Robert Cerkes